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Brandy Brouillette

Z2. That’s One Tough Brand!

Granite City CrossFit Head Coach / Owner Jeremy Lang raising the Zone Labs “Z2 banner”

It’s always great to see our work in the community, but it’s even cooler when it’s hanging in a CrossFit “box” along side Granite City CrossFit Head Coach and owner Jeremy Lang.  The Z2 brand is targeted to those who find pleasure in exercising harder in one day then most of us do in a week! And apparently its working well by the number of banners that are “popping up” in alternative training facilities all over the US. The Z2 banner campaign has been a great way to blend the brand right into the CrossFit community. The campaign is extended with a post-card that offers a special deal to gym members on Z2’s retail products.

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From pencil to paper to pixels!

It’s always a challenge to develop a new logo for a client. And even before the pencil hits the paper, the clients needs are well understood. But when it’s time to design…the pencil is still king! Back in the 80’s when I started doing this there were really no Macs, and your sketch pad and pencil were your tool kit. At Emanio, we still think “pencil first, pixels last.”  This old school method allows us to develop lots of rough concepts for our internal review, before we go digital. In the case of our client CLD, we knew what the logo had to represent. It had to feel innovative, smart, have movement and fluidity. We were pretty sure the “weird robot owl” wasn’t going to make the logo cut, but it was worth sketching. At the end of the creative day, it’s pretty cool to see that the initial pencil sketches for CLD had an influence on the final logo and proves that the computer isn’t the entire tool kit, but rather a part of it.

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The new brand of CLD. Colorful, bold & intelligent.

CLD produces award winning learning solutions for many high profile pharmaceutical, biotech, and medical device and diagnostic companies. Unfortunately, over the past few years, some components of their brand had become antiquated, while the competition in the market was growing. The CLD image was in desperate need of an overhaul!

With clients like Pfizer, J&J and Merck, CLD saw the urgency in putting the new branding in place. The redesign consists of a new identity, website, marketing collateral and overall shift in the corporate message. The new tagline, Learning, Creativity and Technology reflects the core competencies of what CLD provides for its clients and reinforces their commitment to delivering award-winning training materials. Each color in the logo represents one of the words in the new tag line and are used frequently throughout the collateral. 

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Mariposa goes live with a new e-commerce site

What an exciting weekend for all of us here at Emanio and our wonderful client Mariposa. Just in time for the Holiday Season, Mariposa joins the world of e-commerce, launching their new, direct-to-consumer website. After months of collaboration, strategy and creative, the site is up and running. Mariposa-gift.com offers an easy and interactive way to experience the brand, as well as an opportunity to browse and shop the entire Mariposa collection—from serving pieces, to frames, to napkin boxes and glassware. “We truly have a gift for every occasion,” says Founder and Creative Director, Livia Cowan.

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It might not be a big deal to you…but then again you’re not a grub.

But if you were a grub, mite or any of the other pests that destroy our crops, yards and plants – I would be pretty worried.

We lose trillions of dollars each year in personal property and crops to pest infestations worldwide and we are becoming less willing to accept the toxic methods long used to control them. The introduction of AzaSol (derived from an Evergreen Indian Neem tree) from our client Arborjet may revolutionize the way we treat these pest problems.

“AzaSol will change the way the industry looks at azadirachtin (neem) products,” said Russ Davis, Chief Operating Officer of Arborjet. “It’s great news for landscapers, fruit growers and nursery care professionals who until now have struggled with the stability of azadirachtin products. Since AzaSol is the first powder-based water soluble product, it not only enables us to overcome this issue but also offers the highest concentrated product available at a very competitive price.”

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Did you know you can recycle rain?

Our clients develop some amazing products that are truly innovative and unique, and that is clearly evident at the Innovation Lab at Xylem.

Understanding that today’s consumers are more ecologically minded and the evidence that global warming impacts the earth with diminishing water supplies, Xylem embraces the notion that each of us must do our part to preserve the planet and its resources. The popularity of rain barrel usage is growing globally and there’s a need to make them more efficient. The Solar RainPerfect™ Pump now makes running a hose or sprinkler from a rain barrel eco-friendly and simple.

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Business as Usual

The old days of boring Business to Business practices are long gone. At least in our office they are. Our B2B clients no longer accept the mundane and institutional work they see each day in the industry and their expectations are higher than ever in the work we produce. The gap between retail design and B2B has closed and the materials are no longer simply selling tools full of model numbers and text. They are now emotional, relevant and branded tools that still sell product, but also present the companies philosophies and mission. This has never been more evident than in the new collateral for ITT. We stuck to the fundamental principals using a detailed design architecture to help categorize materials and bring continuity to the many brands and products offered by ITT.

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