Sometimes we need to step back and appreciate some of the incredible things our clients do. Or should I say the nearly 1,000,000 things. In this case, Arborjet, a leader in tree and plant sciences has saved more trees then I could have imagined. I knew it was a lot of trees…but not this many! With industry leading products and the support of a world-wide team of services providers, Arborjet continues to improve our lives in many ways. The brand is achieving the sales and recognition we have so diligently and patiently worked for, and by no means are we slowing down!
Get Super Char-ged for Spring
Yes, I know it’s weird to be thinking about Spring when it’s not even January here in New England, but I’m really looking forward to getting back in the garden and seeing the newly planted hydrangeas and azaleas. Usually it’s a 50-50 chance with me when it comes to a successful growing season. But not this year!
Our client Arborjet has come out with a full line of horticultural products that are truly a game changer. As the industry leader in plant and tree science, Arborjet has developed ArborChar, a biochar product that not only nourishes your soil, but restores biology and nutrients to your garden and house plants. Rather then synthetic fertilizers that give your plants a one time boost, ArborChar works month after month enriching your soil with all kinds of organic goodies. This is EXACTLY what I need to get my green thumb even greener!
Here is a case study on how we use a simple, well crafted, social strategy to boost engagement and sales for our client RapidLash. Even though this campaign is from November of last year, it’s still the benchmark by which we judge our success.
Here is our post from November:
Black Friday and Cyber Monday have both come and gone, and the stats are in. I’m thrilled to say that the numbers were really, really good.
Especially for our client RapidLash. Sales were solid, as they usually are when they have a special offer. This years was a BOGO, so it was a sweet deal. But the thing that continues to surprise me the most are the stats around their email campaigns.
Let me share some numbers with you.
RapidLash is an award winning, natural eyelash enhancement serum that has sold over 3 million units worldwide. The product has provided millions of people with relief from cosmetic issues such as brittle lashes and sparse brows and allows them to be more confident in their appearance.
The eyelash growth industry has become a billion dollar business and even though RapidLash has been a leader, the competition continues to grow from major companies like MAC and L’Oreal.
With the help of the Emanio Team, RapidLash set out to capture more market share, raise brand awareness and grow online sales.
When we started working with J Barrett & Company, the Emanio team was excited and eager to learn about this growing local business. The owner of the firm, Jon Gray kindly met with us and shared his enthusiasm for the brand he has built – we were honored to work alongside Jon and his associates.
Over the past year Emanio has created an upscale and visually inspiring re-brand that has been well received by J Barrett and continues to solidify their position as the North Shore’s leading independent real estate agency.