Something old, something new, something trendy, something cool.

It might not be a big deal to you…but then again you’re not a grub.

But if you were a grub, mite or any of the other pests that destroy our crops, yards and plants – I would be pretty worried.

We lose trillions of dollars each year in personal property and crops to pest infestations worldwide and we are becoming less willing to accept the toxic methods long used to control them. The introduction of AzaSol (derived from an Evergreen Indian Neem tree) from our client Arborjet may revolutionize the way we treat these pest problems.

“AzaSol will change the way the industry looks at azadirachtin (neem) products,” said Russ Davis, Chief Operating Officer of Arborjet. “It’s great news for landscapers, fruit growers and nursery care professionals who until now have struggled with the stability of azadirachtin products. Since AzaSol is the first powder-based water soluble product, it not only enables us to overcome this issue but also offers the highest concentrated product available at a very competitive price.”

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Did you know you can recycle rain?

Our clients develop some amazing products that are truly innovative and unique, and that is clearly evident at the Innovation Lab at Xylem.

Understanding that today’s consumers are more ecologically minded and the evidence that global warming impacts the earth with diminishing water supplies, Xylem embraces the notion that each of us must do our part to preserve the planet and its resources. The popularity of rain barrel usage is growing globally and there’s a need to make them more efficient. The Solar RainPerfect™ Pump now makes running a hose or sprinkler from a rain barrel eco-friendly and simple.

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Business as Usual

The old days of boring Business to Business practices are long gone. At least in our office they are. Our B2B clients no longer accept the mundane and institutional work they see each day in the industry and their expectations are higher than ever in the work we produce. The gap between retail design and B2B has closed and the materials are no longer simply selling tools full of model numbers and text. They are now emotional, relevant and branded tools that still sell product, but also present the companies philosophies and mission. This has never been more evident than in the new collateral for ITT. We stuck to the fundamental principals using a detailed design architecture to help categorize materials and bring continuity to the many brands and products offered by ITT.

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