The old days of boring Business to Business practices are long gone. At least in our office they are. Our B2B clients no longer accept the mundane and institutional work they see each day in the industry and their expectations are higher than ever in the work we produce. The gap between retail design and B2B has closed and the materials are no longer simply selling tools full of model numbers and text. They are now emotional, relevant and branded tools that still sell product, but also present the companies philosophies and mission. This has never been more evident than in the new collateral for ITT. We stuck to the fundamental principals using a detailed design architecture to help categorize materials and bring continuity to the many brands and products offered by ITT.
Whether we are developing catalogs, sales sheets, trade show materials, or e mail blasts, we can knowingly say that creating the highest quality B2B collateral is simply Business as Usual here at Emanio Creative!