Sometimes we need to step back and appreciate some of the incredible things our clients do. Or should I say the nearly 1,000,000 things. In this case, Arborjet, a leader in tree and plant sciences has saved more trees then I could have imagined. I knew it was a lot of trees…but not this many! With industry leading products and the support of a world-wide team of services providers, Arborjet continues to improve our lives in many ways. The brand is achieving the sales and recognition we have so diligently and patiently worked for, and by no means are we slowing down!
Get Super Char-ged for Spring
Yes, I know it’s weird to be thinking about Spring when it’s not even January here in New England, but I’m really looking forward to getting back in the garden and seeing the newly planted hydrangeas and azaleas. Usually it’s a 50-50 chance with me when it comes to a successful growing season. But not this year!
Our client Arborjet has come out with a full line of horticultural products that are truly a game changer. As the industry leader in plant and tree science, Arborjet has developed ArborChar, a biochar product that not only nourishes your soil, but restores biology and nutrients to your garden and house plants. Rather then synthetic fertilizers that give your plants a one time boost, ArborChar works month after month enriching your soil with all kinds of organic goodies. This is EXACTLY what I need to get my green thumb even greener!
Here is a case study on how we use a simple, well crafted, social strategy to boost engagement and sales for our client RapidLash. Even though this campaign is from November of last year, it’s still the benchmark by which we judge our success.
Here is our post from November:
Black Friday and Cyber Monday have both come and gone, and the stats are in. I’m thrilled to say that the numbers were really, really good.
Especially for our client RapidLash. Sales were solid, as they usually are when they have a special offer. This years was a BOGO, so it was a sweet deal. But the thing that continues to surprise me the most are the stats around their email campaigns.
Let me share some numbers with you.
RapidLash is an award winning, natural eyelash enhancement serum that has sold over 3 million units worldwide. The product has provided millions of people with relief from cosmetic issues such as brittle lashes and sparse brows and allows them to be more confident in their appearance.
The eyelash growth industry has become a billion dollar business and even though RapidLash has been a leader, the competition continues to grow from major companies like MAC and L’Oreal.
With the help of the Emanio Team, RapidLash set out to capture more market share, raise brand awareness and grow online sales.
When we started working with J Barrett & Company, the Emanio team was excited and eager to learn about this growing local business. The owner of the firm, Jon Gray kindly met with us and shared his enthusiasm for the brand he has built – we were honored to work alongside Jon and his associates.
Over the past year Emanio has created an upscale and visually inspiring re-brand that has been well received by J Barrett and continues to solidify their position as the North Shore’s leading independent real estate agency.
Over the past 15 years Millennium has established itself as one of the North Shores premier spa and hair studios. As their business continued to grow and their clientele increased, the need for a dynamic website became more apparent.
Emanio stepped in and worked diligently with the Millennium team to build a site that’s not only a useful selling tool for customers, but also enhances the overall brand the owners have so beautifully built.
The new, responsive site design features a full listing of services and pricing along with detailed product pages and a photo gallery. We built a blog and other social media tools, adding to their business growth.
Director of Social Media
What’s it like living the life of a social butterfly? Ask Shannon; she’s the woman that can easily go from flannel (well, stylish flannel that is) to that little black dress with such flair! As the queen of social media and blogging, Shannon’s blogs about the latest fashion, hair and makeup trends put Cosmopolitan to shame.
Our Monday morning meetings wouldn’t be the same without her poignant feedback and input. Her robust personality brings experience and color into all of her client interactions and social media posts.
Golfers for Vision is a local charity supported by friends and relatives started in 2010 by Chris and Sheila McNeil. Together they combined their passion to raise money for research to cure blindness and their enthusiasm for the golf community by starting the charity Golfers for Vision. Our client came to us at Emanio with ideas for the website they desired. We assisted in organizing the look and feel they wanted while adding value to their cause.
Golfers for Vision goal is to raise funds to support the Mass Eye & Ear research teams. These teams are developing cures for all causes of blindness and restoring independence to those impacted. Over the past four years GFV has donated $75K directly to Mass Eye & Ear Research teams who support cures for blindness.
Spotlight: Amy Gross
Fiber Sculptures Extraordinaire
Amy Gross’ work is inspired by nature, but not made from nature. This talented artist has found ways to take ordinary, store bought products and literally transform them into some of the most unique and appealing mixed media art out there.
Amy, who lives in Florida, is a relative of the founder of Emanio Creative. Of course when she needed a website to showcase her art she came to us. Together we worked on her site to create a design with her art as the central focus. “We wanted to help her art stand out through the use of a pure background, simple text and clean lines” said Evan Gross, the designer of her site.
Better known as “Problem Solver” Brandy Brouillette’s years of mixed experience bring both office management and creative solutions to the Emanio office. Brandy might be found blogging on the latest marketing trends, while balancing the budget. Multitasking at it’s finest.
Finishing an Art Degree serves the creative mind of Brandy as does the nature adventures with her two children. Our clients like having a “catch all” gal to go to even if it’s doing a quick skin care product review for some new packaging we’re putting together – she’s also a licensed esthetician.