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Z2. That’s One Tough Brand!

Granite City CrossFit Head Coach / Owner Jeremy Lang raising the Zone Labs “Z2 banner”

It’s always great to see our work in the community, but it’s even cooler when it’s hanging in a CrossFit “box” along side Granite City CrossFit Head Coach and owner Jeremy Lang.  The Z2 brand is targeted to those who find pleasure in exercising harder in one day then most of us do in a week! And apparently its working well by the number of banners that are “popping up” in alternative training facilities all over the US. The Z2 banner campaign has been a great way to blend the brand right into the CrossFit community. The campaign is extended with a post-card that offers a special deal to gym members on Z2’s retail products.

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From pencil to paper to pixels!

It’s always a challenge to develop a new logo for a client. And even before the pencil hits the paper, the clients needs are well understood. But when it’s time to design…the pencil is still king! Back in the 80’s when I started doing this there were really no Macs, and your sketch pad and pencil were your tool kit. At Emanio, we still think “pencil first, pixels last.”  This old school method allows us to develop lots of rough concepts for our internal review, before we go digital. In the case of our client CLD, we knew what the logo had to represent. It had to feel innovative, smart, have movement and fluidity. We were pretty sure the “weird robot owl” wasn’t going to make the logo cut, but it was worth sketching. At the end of the creative day, it’s pretty cool to see that the initial pencil sketches for CLD had an influence on the final logo and proves that the computer isn’t the entire tool kit, but rather a part of it.

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Mariposa goes live with a new e-commerce site

What an exciting weekend for all of us here at Emanio and our wonderful client Mariposa. Just in time for the Holiday Season, Mariposa joins the world of e-commerce, launching their new, direct-to-consumer website. After months of collaboration, strategy and creative, the site is up and running. Mariposa-gift.com offers an easy and interactive way to experience the brand, as well as an opportunity to browse and shop the entire Mariposa collection—from serving pieces, to frames, to napkin boxes and glassware. “We truly have a gift for every occasion,” says Founder and Creative Director, Livia Cowan.

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