But if you were a grub, mite or any of the other pests that destroy our crops, yards and plants – I would be pretty worried.
We lose trillions of dollars each year in personal property and crops to pest infestations worldwide and we are becoming less willing to accept the toxic methods long used to control them. The introduction of AzaSol (derived from an Evergreen Indian Neem tree) from our client Arborjet may revolutionize the way we treat these pest problems.
“AzaSol will change the way the industry looks at azadirachtin (neem) products,” said Russ Davis, Chief Operating Officer of Arborjet. “It’s great news for landscapers, fruit growers and nursery care professionals who until now have struggled with the stability of azadirachtin products. Since AzaSol is the first powder-based water soluble product, it not only enables us to overcome this issue but also offers the highest concentrated product available at a very competitive price.”
Emanio worked closely with the Arborjet team and developed the branded components of AzaSol and prepared it for launch into the anxiously awaiting market. Our goal was to create a visual message that gave the customer a more organic, natural impression of this innovative water soluble product. From the packaging, POP, and marketing collateral, the AzaSol brand is well positioned to change the way we globally control pests and secure Arborjet’s position as a world leader in tree and plant sciences.