Branding, Digital, Print, Tradeshow

CLD. A full rebrand that's quickly proven successful

For many years, CLD provided its clients with high level, customized training solutions. Unfortunately, with little time left over for marketing, their brand began to suffer. "It's difficult to look progressive and current when you pitch new work and your own brand looks outdated," said Mark Currier, Marketing Director at CLD. Emanio evaluated CLD’s overall corporate needs and developed an updated communication strategy for the brand, starting with a new positioning statement, logo, website and trade show booth. The current identity is innovative, smart and has fluidity throughout the collateral we developed. The rejuvenated brand and communications have again established CLD as a leader in their industry and the value of the rebrand is obvious by the amount of new business they have seen.