A rebrand for an iconic day school on the North Shore


Cohen Hillel Academy (CHA) has been an important part of the Jewish community in Marblehead for nearly 60 years. It’s one of many private schools on the North Shore and the need to and grow enrollment is a critical part of their marketing. After many interviews with the schools administrators and key alumni, Emanio determined that the overall brand and website were outdated and considerably effecting enrollment as well as retention. The schools website is a main marketing tool and unfortunately had fallen behind in technology and design. Emanio implemented a complete rebrand including a new logo, brochures and website that captured the true meaning of this small school, its students, facility and community. Our writers and art directors worked very closely with the client to capture their vision for the school and how they perceive the future of CHA. The new web design and social media strategy using FaceBook and Twitter are allowing CHA to make deeper personal connections with current students and families. E mail blasts and newsletters have become a useful communication tools for reaching new and prospective students as well. The Cohen Hillel rebrand has given new life to this iconic day school on Boston’s North Shore.