A world class rebrand for a global skincare line

With the development of the new Environ website came a fully functional shopping cart and back end portal. Now retailers can place orders, sign up for webinars and see monthly promotions. It is also manageable by Environ so they can easily add new products, update marketing materials and track shipments all from the site.

The goal was simple! Take this global skincare line and provide a rebrand strategy that's fresh, exciting and in line with the companies business objectives. So we approached the challenge with a series of interviews with owners, internal staff, sales reps and even consumers. We did a thorough competitive analysis and came up with a strategy that would not only establish Environ as a leader in medical skincare but also provide the technology and digital tools allowing sales reps and retailers the ability to create custom profiles, order products, download marketing materials and easily engage with the brand at a much higher level then previously. The feedback and engagement have exceeded expectations and we continue to work together refining the site and integrating new ways to grow this incredible skincare brand.