Branding, Digital, Print

Mariposa. A stylishly sophisticated new image.

When you have a chance to sit in The Barn with the MARIPOSA team, you get to see the true artistic beauty of their handmade creations. Although MARIPOSA’s brand had become extremely well known for its wedding and specialty gifts, it needed to grow beyond this consumer perception. Emanio collaborated with MARIPOSA and saw they actually have beautiful products that can be used not just for weddings and special occasions, but for ANY occasion. The new message for MARIPOSA became "We Have a Gift For Living." This message was used throughout the communications we created, including catalogs, website and in-store signage. Retail sales are reflecting the new message and the MARIPOSA brand continues to grow.