Branding, Advertising, Packaging

Xylem. Fortune 500 style with attitude.


When we started working with ITT Industries, now Xylem, we made a commitment to change the typical B2B creative process. B2B shouldn't stand for Boring to Boring! So we assessed their existing collateral and developed a standard of using bold, bright and powerful images to bring life and energy to the thousands of products ITT sells. Even the two hundred page product catalogs, which in the past were rows and rows of small mundane images, have now been redesigned and reinvigorated to capture this global corporations robust brand offerings.