Branding and Print

Z2 from The Zone. A brand that's ready to ROCK!


The original Zone brand has seen tremendous success since Dr. Barry Sears wrote his NY Times bestselling "Enter the Zone" book 15 years ago. We have worked with the Zone many different times – most recently with the launch of the new Z2 Brand. Z2 is inspired by the growing popularity of Cross Fit and other alternative workout methods. The fatigue and muscle breakdown during these extreme workouts requires a nutritional supplement that meets the demands of aggressive athletes. Enter Z2! Backed by years of research and a well-positioned brand strategy, Z2 is in a perfect spot to enter this high-powered, supercharged market.