CLD produces award winning learning solutions for many high profile pharmaceutical, biotech, and medical device and diagnostic companies. Unfortunately, over the past few years, some components of their brand had become antiquated, while the competition in the market was growing. The CLD image was in desperate need of an overhaul!
With clients like Pfizer, J&J and Merck, CLD saw the urgency in putting the new branding in place. The redesign consists of a new identity, website, marketing collateral and overall shift in the corporate message. The new tagline, Learning, Creativity and Technology reflects the core competencies of what CLD provides for its clients and reinforces their commitment to delivering award-winning training materials. Each color in the logo represents one of the words in the new tag line and are used frequently throughout the collateral.