A complete rebrand with a customer first approach
A fresh start for a well known B2B brand now selling directly to consumers
As a well known B2B brand, Hydretain continues to be a leading commercial water management product used around the globe. So the decision to sell directly to consumers required a totally new message and GTM strategy that would not disrupt its roots in B2B while gaining traction in retail. We developed a new website, print ads, social media and communication strategy, and the launch has been successful. With this strategy in place, Hydretain is now well positioned for growth in the retail consumer space.