stop selling products and start building customer relationships
How strategy and execution turn a one-and-done customer into a lifelong brand loyalist
Although MARIPOSA’s brand had become extremely well known for its wedding and specialty gifts, it needed to grow beyond this consumer perception. After extensive workshops with stakeholders, we rolled out a completely new communication strategy. The new message for MARIPOSA became “We Have a Gift For Living” and is used across all outbound channels including the newly designed catalogs, website and in-store signage. The updated visual identity and communication strategy increases the value of each customer, while turning them into lifelong brand loyalists.